M. Frances Foster

Designer, maker and denim enthusiast
based in the middle of the map.

Here I share various visual exercises,
new works, scrapshots of places and things; evidences of life and living
in St. Louis, U.S.A.

A complicated, romantic thing involving
paper scraps, stringed instruments
and phases of the moon

We work in the dark. 
We do what we can.
We give what we have.
Our doubt is our passion.
Our passion is our task.
The rest is the madness of art.


Henry James




« recent work -- fine art/digital collage: LITAL vinyl anthology | Main | Join any player you like on the board -- »

recent work -- identity + print: Vourdoukis NYC 

I recently wrapped up a slick new identity for NYC-based post production studio and consulting group, Vourdoukis Studio. With a super impressive client list and such sharp imagery, I knew I needed to go a specific route with this one—specifically one that was a little different than work I've done recently. My design style is usually not as clean as this turned out and I had a lot of fun pushing my hand with it. Their logo is a custom-drawn wordmark which began as wanting to use the angles of the V throughout: I was feeling a sorta underlying elegant energy to the V having one straight line and then playing off it's angle. I used the V shape as the base angles for letters R and K, and then created the breaks to further highlight that. It was one of those things that started to fit together like a puzzle and was altogether pretty satisfying.  

The business cards are green edge-painted (hell yeah) cards from moo (new color offerings—and cheap!). Their website is in development but they've got a good lookin' landing page you can take a look at and maybe I'll share more on that later. I've never been busier—wrapping up lots more identity, print, packaging, menu, web and environmental work (my family's brewpub is SO close to opening!) I'm excited to share soon. So thankful to be working with very patient, creative and collaborative folks!    

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.