M. Frances Foster

Designer, maker and denim enthusiast
based in the middle of the map.

Here I share various visual exercises,
new works, scrapshots of places and things; evidences of life and living
in St. Louis, U.S.A.

A complicated, romantic thing involving
paper scraps, stringed instruments
and phases of the moon

We work in the dark. 
We do what we can.
We give what we have.
Our doubt is our passion.
Our passion is our task.
The rest is the madness of art.


Henry James





recent work -- identity design: Cindy Lee Photography

Earlier this year I had the opportunity to design a new identity system for Cindy Lee Photography, a really great St. Louis-based lifestyle and wedding photographer. Cindy came up with a few keywords detailing her style and what she'd like her brand to convey: celestial, mystical, unique. I had a lot of fun exploring how to graphically illustrate that for her and her work and couldn't be happier with how it turned out. I was thrilled to get this response from Cindy at the project's wrap: "It's so unique and somehow perfectly describes me and my work, I don't know how you did it, I couldn't love it more!"

Cindy Lee Photography


personal work: Tender Renderings (extracted excerpt)


one / 1 / first / last

number assemblage from book pages; 2015 dec

1 / first day of the month / last month of the year / I / one // listen: One by One, Connie Converse

We go walking in the dark. We go walking out at night. And it’s not as others go, two-by-two, to and fro, but it’s one by one. One by one in the dark, we go walking out at night. As we wander through the grass we can hear each other pass, but we’re far apart.

Far apart in the dark, we go walking out at night. With the grass so dark and tall we are lost past recall if the moon is down. The moon is down. We are walking in the dark. If I had your hand in mine I could shine, I could shine, like the rising sun, like the sun.


*recent work -- identity: Lonesome Traveler 

Earlier this year, I had the pleasure of designing an identity system for Lonesome Traveler, a collection of menswear accessories—namely neckties—handmade by Jenny Hill, here in St. Louis. I worked alongside Jenny to develop a brand family of icons and a custom script to complement her handsome line of ties that she can be found selling at craft shows most often in and around St. Louis and Chicago. And of course on Etsy! I've shared a few more images as a case study over on my new portfolio site, here.
All images here, I've taken in my makeshift photo studio, with the exception of the newlyweds, of course. Go get you a tie! // /   

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